Impact of demographic factors on consumer behaviour in the organized and unorganized retail sector
Abstract
In the present scenario of fast changing lifestyle (preferences and taste) of consumer both unorganized retail outlets and organized retail outlets should be more revolutionary in order to survive, retain and attract new customers. There are various key drivers that lead to the retailing industry as a next booming industry like: value added goods sales, rising aspirations, favorable demographics, increasing population of women, food and apparel etc. Driven by the need to compete in volatile market places and to maximize profits it has become mandatory for the retailers to layout their stores in the way that will attract their potential customers and helps in maintaining the loyalty of the present customers (Das.K and Tripathy.P 2015). This paper provides insight into impact of demographic factors on the buying behaviour of the consumers between organized and unorganized retail sectors. The paper also focuses on suggesting some ways for improving the satisfaction level of customers of both organized and unorganized retail outlets.
Downloads
References
Das, K., & Tripathy, P. (2015). Consumer perception towards retail store image: A study of the emerging retail formats in urban odisha. Ird India , 4 (4), 31-38.
Fatima, Z., & Bisaria, C. (2017). A study on analysis of factors affecting consumer buying behaviour in orgnized retail sector. ELK Asia pacific journal .
Gupta, U. (2012). Changing consumer prefereces from unorganized retailing towards organized retailing: A study in jammu. Journal of emerging knowledge on emerging markets , 4, 1-14.
Jha, M. (2013). A study of consumer shopping behaviour in organized retail at ranchi. Indian journal of applied research , 3 (11), 271-273.
Kuruvilla, S. J., & Joshi, N. (2010). Influence of demographics, psychographics, shopping orientation, mall shopping attitude and purchase patterns on mall patronage in India. Journal of retailing and consumer services , 259-269.
Mall, S., & Mishra, G. (n.d.). A study on consumer preference towards organised retail sector of bhubaneswar. International journal of management prudence , 113-125.
Nath, M. R. (2012). Perception of consumers towards organised retailing in hyderabad city. Summer internship society , 3 (1), 67-74.
R, P. A., & J, B. K. (2012). A study on consumer behaviour of organized and unorganized retail outlets in vadodara city. International journal of engineering and management sciences , 3 (4), 466-474.
Ramya, N., Ali, S. M., & A. B. (2017). A study of consumer buying behaviour in depertmental store (with special reference to coimbatore city). International journal of applied research , 3 (3), 734-737.
Sameera.P. (2015). A study on the customer satisfaction in the organized retail outles. EPRA International journal of economic and business review , 3 (1), 238-244.
U.P, H., & B.M, B. M. (2016). A comparative study on shopping variables influencing grocery store choice among organised and unorganised grocery shoppers in dakshina kannada disrict,Karnataka,India. Acme intellects international journal of research in management, social sciences& Technology , 13 (13), 1-10.
Copyright (c) 2018 IJRDO - Journal of Business Management (ISSN: 2455-6661)
![Creative Commons License](http://i.creativecommons.org/l/by-nc-nd/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Author(s) and co-author(s) jointly and severally represent and warrant that the Article is original with the author(s) and does not infringe any copyright or violate any other right of any third parties, and that the Article has not been published elsewhere. Author(s) agree to the terms that the IJRDO Journal will have the full right to remove the published article on any misconduct found in the published article.